CRAFTWINE.ORG

Rooted in passion, shared by the glass
What We Do
We're all about helping you - the owners, vintners and winemakers of small production wineries succeed.

We're different than most associations. We're not involved in the politics of the wine industry. We are actively involved in creating a market for Craft Wine. What does that mean? Here's an example: As of September 2019, the hashtag #craftwine was used over 35,000 times by wine consumers in social media over 30 days, 20,000 times on Instagram alone. As recently as 2017, that number was near zero.

We've been working hard to develop a consumer market for Craft Wine, your wine. We help you realize your most important goals by developing unique opportunities for you. With years of experience and unmatched credentials, Craftwine.org is uniquely equipped to develop creative solutions that help close the economies-of-scale gap which plagues the small producers. Our goal is to make a significant and lasting impact in the wine industry for you, our members. We know your needs are always changing, so we're continually seeking new ways to serve you.

Member Benefits & Special Offers

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    Certified Craft Winery Designation

    Wineries who have earned the designation of Certified Craft Winery let the world know they're proud of being a small, authentic winery in a world of (often) over-produced mass-market wines. With this designation, you get the licensed use of Craft Wine seals for marketing and promotional purposes. We’ll tailor the color and designs of these labels to integrate them with your own marketing materials.

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    Certify Your Wine as Certified Craft Wine

    If you qualify as a Certified Craft Winery, we'll certify each of your wines as Certified Craft Wine at no additional cost. This designation provides licensed use of all our seals for marketing and promotional purposes. You can tailor the colors and designs to integrate them with your own marketing materials.

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    Expand your Social Media Outreach Through Our Robust Media Channels

    Take advantage of our connections! We've created a Craft Wine Facebook group where you can post news and information about your winery! We make every effort to like, comment, and share your ideas and events through all of our social media channels. You'll also find us on Instagram, Twitter, Pinterest, and LinkedIn.

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    We're Connection Makers

    We have relationships with writers and influencers who want to tell your story. If there's an opportunity for you, we'll help. If you need something, we'll help you find it. If something is bothering you, we want to hear about it. Bottom line: we have your back.

    Through the generous support of our Friends and Supporters, we have several special offers and discounts available to Craft Wine Association members. The value we've created through these discounts and offers offsets the cost of your membership.

  • Sell Your Wine Online Through NxtCrush

    Through a unique collaboration between VinoShipper and the Craft Wine Association, qualifying wineries have the amazing opportunity to sell their wines through this powerful Direct-to-Consumer platform with no hidden fees.

    Not a VinoShipper user? No worries! Sign-up is simple: vinoshipper.com

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    We'll Create Market Opportunities for You

    It is no secret that craft wineries have a hard time getting the exposure they need. We are here to help.

    We created, promoted, and sponsored the first Craft Wine Pavilion at Sacramento's Farm to Fork Festival, which drew over 100,000 visitors. We were invited by the National Association of Wine Retailers to pour Certified Craft Wines for the top retailers in the country. We have assisted in coordinating local Craft Wine events in collaboration with our members. If new opportunities for our member wineries don't present themselves, we create them.

What is Certified Craft Wine?
A Certified Craft Wine is a commercially-available, limited-production wine with production runs of 5,000 cases or fewer. However, it's not just about size: authenticity and traceability are key components as well. Wines must be authentic and traceable to their roots: producers that buy grapes need to know where their growers source their fruit to qualify for this designation.
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    An Identifiable Winemaker

    Your winery should have a single winemaker or small team of winemakers leading the production of your wines from start to finish. This includes grape selection to the final blend.

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    Limited Production

    Your wine should be produced in lots smaller than 5,000 cases, and the winemaker must be involved in the process.
    Wines made by pre-prescribed protocols, meaning formula made wines that follow a pre-designated process rather than the leading of the winemaker do not qualify. Pre-made bulk wine or "shiners" do not qualify even with a bottling run under 5,000 cases.

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    Grapes from Identifiable Vineyards

    Wine lovers want to know where your fruit comes from, and so do we. Generic fruit which can't be traced back to the source does not qualify.

When you get certified through the Association, you'll get Certified Craft Wine and Certified Craft Winery seals to use on your packaging, website, social media platforms, and other marketing materials. This signifies to customers that your winery truly cares about producing the best limited-production wines possible. Join us!Here's what to do:

  1. Register your winery.
  2. Obtain a valid COLA from the TTB.
  3. Meet the above certification requirements.
  4. Submit your winery and wines for certification.
  5. Once approved, download your seals and enjoy the benefits.

That's all there is to it!

NOW IS THE TIME

Join Us