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About the Craft Wine Association

Here at the Craft Wine Association, we are in the business of helping small wineries stand out from the crowd. We are proud to work with small production wineries, helping them to compete with the big-name winemakers. We'll certify your business as a Certified Craft Winery and your wines as Certified Craft Wines. This exclusive designation will show customers that your wines get the attention to detail they deserve in each batch, setting you apart from your competitors. 

Our organization was founded back in 2016 with the goal of supporting our member wineries and the delicious wines they produce. We also work towards educating the general public about what makes craft wine so special. We want to do everything possible to help you and your small winery succeed in this crowded market. 

Stand Up

We strive to provide you with the resources you need for a successful winery, whether you choose to become a member of our organization or not. From the inception of the organization, we have worked to create market awareness around what craft wine really is. 

When we began in 2016, if you googled craft wine, you would get things like "How to make trivets out of wine corks". Google would not even accept "Craft Wine" as a keyword because there were not enough searches for it. Now, after a couple of years approaching the void as if is were an emerging market, craft wine is an accepted keyword. Now there are thousands of searches for craft wine every week. Thousands of people looking for authentic, small production wines just like yours.

Stand Out

Wine shelves in stores and wine lists in restaurants are crowded places. Often, customers stick with familiar brands. We'll help you tell your brand story across a variety of platforms to help your brand become a household name. The more prospective customers you can engage with, the faster you'll build your brand. 

Stand Together

The Craft Wine Association is a 501(c)(6) not-for-profit, also known as a Member Benefit Organization meaning we exist for you. Smaller wineries need a bit of extra help in order to compete with the big names, and we can provide that assistance when you need it most. 

 We are on a mission to make Certified Craft Wine as recognizable as any organic or sustainable certification with the same market availability as craft beer and spirits. 

Join us and let's change the wine industry together.

Meet Our Founder and CEO

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    Carole Lawson
    Founder and CEO

    Carole Lawson is former technology executive who flunked out of retirement and decided to reinvent how people see wine. She loves the word craft because of the emotions the word engenders; something authentic, nurtured by hand, uniquely special.

    Her passion for wine, wineries and winemakers led her to complete graduate work in Marketing Management at Harvard University with a focus on market analytics and the wine industry. She is a wine studies graduate of the International Culinary Center; and is a Court of Master Sommeliers Certified Sommelier

    Our mission notes Lawson is “establishing craft wines as lifestyle products that are as universally embraced as craft beer is today. This will happen by fostering the growth of a uniquely branded and vibrant, craft wine market that will eventually be as widely recognizable as any organic or certified, alcoholic beverage.”  

    None of us here at the Craft Wine Association are going to rest until that dream becomes a reality. We would love for you to join us.

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