Carole Lawson is former technology executive who flunked out of retirement and decided to reinvent how people see wine. She loves the word craft because of the emotions the word engenders: something authentic, nurtured by hand and uniquely special.
Her passion for wine, wineries and winemakers led her to complete graduate work in marketing management at Harvard University with a focus on market analytics and the wine industry. She is a wine studies graduate of the International Culinary Center and is a Court of Master Sommeliers’ Certified Sommelier “Our mission is establishing craft wines as lifestyle products that are as universally embraced as craft beer is today. This will only happen by fostering the growth of a uniquely branded and vibrant, craft wine market that will eventually be as widely recognizable as any organic or certified, alcoholic beverage,” shares Lawson.
None of us here at the Craft Wine Association are going to rest until that dream becomes a reality. We would love for you to join us on our mission.