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Stand Together.
About the Craft Wine Association

The Craft Wine Association is a not-for-profit established to help small wineries stand out from the crowd. We are proud to work with small-production wineries, helping them to compete with the big-name winemakers. We'll certify your business as a Certified Craft Winery and your wines as Certified Craft Wines. This exclusive designation will help your wines get the attention they deserve and set you apart from your competitors.

Our organization was founded in 2016 with the goal of supporting our member wineries and the delicious wines they produce. We also work towards educating the general public about what makes craft wine so special. We want to do everything possible to help you and your small winery succeed in this crowded market.

Stand Up

We strive to provide you with the resources you need to be a successful winery, whether you choose to become a member of our organization or not. From the inception of the organization, we have worked to create market awareness about you, the makers of craft wine and what small production wineries like yours mean to community, culture and the wine industry in general

Here is how far we have come; when we began in 2016, if you Googled craft wine, you would get things like "How to make trivets out of wine corks. “Google would not even accept "Craft Wine," as a keyword because there were not enough searches for it. Now--after a couple of years of approaching this new market-- all of that has changed. Now there are thousands of searches for craft wine every week as people are seeking out authentic, small-production wines just like yours.

Stand Out

Wine shelves and wine lists in restaurants are crowded places. Customers often stick with familiar brands, so we'll help you tell your brand story across a variety of platforms as we work to create a market for craft wine. The more prospective customers you can engage with, the faster you'll establish yourself in the marketplace. That is what we want to see, craft wineries thriving across the country.

Stand Together

We are on a mission to make Certified Craft Wine as available in the marketplace as craft beer and spirits.  

The Craft Wine Association is a 501(c)(6) not-for-profit, also known as a Member Benefit Organization meaning we exist to serve you, not to make a profit. Smaller wineries need a bit of extra help to survive in the current market climate. We are here to provide that assistance when you need it most. We are working to create a sustainable marketplace for you, the small farmers, small producers, small businesses that are the core of who we are as a nation. 

Join us and let's change the wine industry together.

Meet Our Founder and CEO

  • Carole Lawson
    Founder and CEO

    Carole Lawson is former technology executive who flunked out of retirement and decided to reinvent how people see wine. She loves the word craft because of the emotions the word engenders: something authentic, nurtured by hand and uniquely special.

    Her passion for wine, wineries and winemakers led her to complete graduate work in marketing management at Harvard University with a focus on market analytics and the wine industry. She is a wine studies graduate of the International Culinary Center and is a Court of Master Sommeliers’ Certified Sommelier “Our mission is establishing craft wines as lifestyle products that are as universally embraced as craft beer is today. This will only happen by fostering the growth of a uniquely branded and vibrant, craft wine market that will eventually be as widely recognizable as any organic or certified, alcoholic beverage,” shares Lawson. 

    None of us here at the Craft Wine Association are going to rest until that dream becomes a reality. We would love for you to join us on our mission.

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